Seppe Dijckmans How to make the most of CTAs, marketing channels and buyer personas for more and better conversions. CTA’s, Marketing Channels and Buyer Personas Deploying more marketing channels or adding more random CTAs (call to actions) does not automatically lead to more qualified leads, yet we see that for m... IT Consultancy Target Audience 8 Mar 2025 Articles
Seppe Dijckmans Defining and Targeting the Ideal Customer Background At WIDD, we faced a significant challenge in identifying our target audience and refining our service offering. We were struggling with a lack of clarity regarding our ideal customers, maki... IT Consultancy Target Audience 8 Mar 2025 Case Studies
Seppe Dijckmans How a Simple Email Generated 450% More Leads The Challenge Our client, a B2B SaaS company, wanted to bring in more leads through email marketing. Although they were sending regular campaigns, the results were lagging. The emails were too long,... E-Mail SaaS Target Audience 7 Mar 2025 Case Studies
