Seppe Dijckmans Defining and Targeting the Ideal Customer Background At WIDD, we faced a significant challenge in identifying our target audience and refining our service offering. We were struggling with a lack of clarity regarding our ideal customers, maki... IT Consultancy Target Audience 8 Mar 2025
Seppe Dijckmans How a Simple Email Generated 450% More Leads The Challenge Our client, a B2B SaaS company, wanted to bring in more leads through email marketing. Although they were sending regular campaigns, the results were lagging. The emails were too long,... E-Mail SaaS Target Audience 7 Mar 2025
